On 29 October 2025, the digital world was rocked by a major outage in Microsoft Azure. A fault in Azure Front Door, Microsoft's global content delivery network, caused DNS problems, timeouts and the failure of services such as Microsoft 365, Outlook, Teams and Xbox Live. Organisations such as Starbucks, Kroger and Alaska Airlines were also affected.
Although Microsoft quickly intervened, it took hours for most services to be operational again. The incident showed how vulnerable companies can be if they rely entirely on one cloud provider. And that real data resilience is not a luxury, but a necessity.
At Pink Elephant, we help organisations keep their data resilient and available under all circumstances. With Data Management as a Service (DMaaS) we offer a complete solution for data resilience, so that data always remains secure, accessible and recoverable.
Our approach includes:
- Automatic daily backups: data always remains available, even in case of failures.
- Fast and clean recovery: Minimises downtime and prevents recovery of corrupt data.
- Secure and compliant storage: with local hosting and full control over own data.
This prevents organisations from becoming completely dependent on one cloud provider. Should a failure occur, as recently happened with Azure, they can quickly switch to their own secure backup environment and continue their business operations without significant disruption.
The Azure outage makes it clear that data resilience is an essential part of modern IT strategies. Dependence on a single cloud platform carries risks - from downtime to data loss and reputational damage.
Pink Elephant adds an extra layer of protection to existing cloud environments and helps organisations to:
- Maintain operational continuity even during cloud outages.
- Reputation damage mitigated thanks to quick recovery options.
- Prevent financial losses by minimising downtime.
By investing in data resilience organisations are building a future where they rely not only on the cloud, but also on their ability to recover quickly from disruptions.
In a world where data is the backbone of any business, Pink Elephant helps you move forward. With certainty, stability and confidence.
