Data resilience means knowing your data can actually be recovered, not just stored. With continuous validation and tested disaster recovery scenarios, you know recovery will work when it matters most.
Backup, storage and recovery are split across vendors, tools and teams, making it impossible to guarantee outcomes when it matters most.
When an incident occurs, whether a cyber attack, a crash, an AI-driven data loss or human error, recovery becomes slow, incomplete, or fails entirely and no one knows if the data can be trusted.
No single owner of recovery
Backup, storage and recovery are managed across different teams and vendors leaving no clear ownership when recovery is needed.
Recovery is assumed, not proven
Backups exist, but recovery is rarely tested in real scenarios making it unclear if systems can actually be restored.
Data may not be usable
After an incident, it’s often unclear whether data is clean, complete, or safe to restore delaying recovery decisions.
Recovery is slow and unpredictable
Dependencies across systems and tools lead to delays, incomplete restores, and extended downtime when it matters most.
Cyberattack, human error or system failure.
Data is incomplete, corrupted or unclear.
Systems, tools and vendors don't align.
Recovery is delayed, incomplete or fails.
Data resilience requires every part, from backup to validation and recovery, to be connected, controlled and continuously tested. If any part is missing, recovery becomes uncertain.
All data is captured and protected
Across cloud, SaaS and on-prem environments with continuous monitoring
Data is secured and immutable
Encrypted, immutable storage in sovereign data centres (NL/DE), with geo-redundancy
Systems can be restored when environments fail
Predefined and tested recovery scenarios
Recovery environments are ready
Independent infrastructure to restore workloads
Only clean data is restored
Threat scanning and isolated recovery environments
Recovery is continuously tested
Regular verification that recovery actually works
Data resilience isn’t just about having the right components.
It’s about how they work together in practice: continuously, automatically and under control.
All data is continuously captured and secured.
Across cloud, SaaS and on-prem environments, so no data is left unprotected.
Delivered through: DMaaS Backup • MSP Cloudbackup
Data is secured, scanned and validated.
Backups are stored immutably, scanned for threats and verified in isolated environments, so recovery data is clean and usable.
Delivered through: Threatscan • Cleanroom validation
Recovery is tested, controlled and ready to execute.
Predefined recovery scenarios and continuous testing make recovery predictable, with clean data restored in secure environments when it matters most.
Delivered through: Disaster Recovery • Cyber Recovery • Pink Cloud
Pink ensures you can actually recover it.
| Typical Backup Vendor | Pink Elephant | |
|---|---|---|
| Focus | Backup | Recovery outcome |
| Responsibility | Tool / platform | End-to-end ownership |
| Scope | Partial (1–2 layers) | Full chain (backup → storage → recovery) |
| Validation | Assumed | Tested & proven |
| Cyber recovery | Limited / add-on | Clean, validated recovery (cleanroom) |
No rip-and-replace. No disruption. Data resilience is added on top of your current setup across all environments, systems and workloads.
Outlook, Teams, SharePoint, OneDrive
VMs, databases, managed services
Servers, storage, legacy systems
Multi-environment workloads
Business-critical applications (CRM, HR, finance)
SQL, application and operational databases
File systems, archives and backup repositories
Workloads across multiple cloud providers (AWS, GCP and more)
Built for control and sovereignty
Sovereign storage in the Netherlands and Germany | Immutable backup options | Flexible retention: hot, cold and object storage | Secure, direct connectivity to Pink cloud and Pink data centres
Trusted by organisations where data availability is critical.
“Cloud-first is not an option for Häring, but PINK ELEPHANT’s DMaaS solution convinced us nonetheless. This solution offers the possibility of transferring DR backups to the cloud, which ensures an additional level of data security in worst-case scenarios”
Arkadiusz Majewski, IT group leadet at Anton Häring KG
“Pink Elephant has demonstrated flexibility in meeting our requirements and delivering services within our dynamically growing IT environment.”
Joerg Hesselink, Global Head of Infrastructure at GfK
“Thanks to Pink Elephant, we now have the ideal solution for centralized backup management. We check the data backup daily, and everything runs perfectly, which has brought our cyber resilience to a top level.”
Martin Jentzsch, IT Manager at Eberhardt TRAVEL
Most organisations only discover recovery doesn’t work when it’s too late. You don’t have to.
